With arguably the biggest moment of his nascent career thus far — The 59th GRAMMY Awards (where he is nominated for seven trophies and is also a scheduled performer) — occurring in a few short days (Feb. 12th), Chance The Rapper took to his Facebook Live account to debut the latest video from Coloring Book, “Same Drugs.”
Previously performing it on Saturday Night Live, Chance surprised fans by taking to Twitter and announcing its debut.
— Lil Chano From 79th (@chancetherapper) February 6, 2017
Explaining his reasoning behind the release, Chano revealed that he presented the idea to debut the video on either Twitter Live, Snapchat and/or Instagram Live (the latter which was used to record the video), and for all three to reject the idea. Facebook, however, agreed.
While the stream has since ended, he ultimately released it via his website.