Up until today, I’ve only associated Ethika with some of the most comfortable pairs of drawers I own (thanks Michelle!). But now, the underwear company has officially joined the music business.
Teaming up with the likes of Meek Mill, Dave East, Kid Ink, Chevy Woods, Jahlil Beats and others, Ethika has launched a new signature series. And to celebrate, they’ve released an accompanying mixtape with all the parties involved.
Based on the theory of additive color, the idea behind Ethika’s RGB mixtape was to combine the the two worlds.
This is a process by which three different colors, Red, Green, and Blue, are mixed together in order to form thousands of colors and bring life to images, digital media, tv screens, and more. Standing alone, these colors are simply one dimensional; but when combined together, they become magical and give life to everything we see.
This concept resonated with us and the RGB Mixtape project was born. Simply put, bringing together our Ethika Familie of Hip Hop Artists combined with exclusive Signature Ethika Product to create a body of work that is much better as a whole than any individual parts.
Each artist was not only able to express themselves through their music on the mixtape, but also through the design of their Signature Ethika pairs.
On top of the Meek Mill song we posted earlier today, RGB also features contributions from Dave East, Kid Ink, Ace Hood, Tdot Illdude, Lil Durk, Bricc Baby, and others.