After being signed to adidas for several years, Sean left the Three Stripes (and home of Kanye West and Pharrell) to join Puma (home to Rihanna, whose Creeper shoe won numerous awards including Shoe of the Year at the FN Achievement Awards).
As well as being a new face of the brand Sean will also craft a collection with Puma, which will release in Spring 2018. Meanwhile, Puma will support Sean on his I Decided Tour as a sponsor.
Adam Petrick, PUMA’s Global Director for Brand Marketing, says, “We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”
Making moves, indeed.