Now, aspiring entrepreneurs have the opportunity to become a business, man with JAY Z.
Roc Nation announced this week that the company has introduced ARRIVE, a venture capital fund —formed through a collaboration between Primary Venture Partners and GlassBridge Asset Management — that “will partner with a select group of early stage start-ups by providing them with brand services, business development, advisory and capital to drive growth in their organizations.”
“ARRIVE was created to leverage our experience and resources in building brands, developing consumer facing businesses, managing artists and representing athletes,” said Neil Sirni, Head of New Ventures at Roc Nation. “We’ve opened that diversified, global range of expertise to a new vertical: entrepreneurs and their early stage businesses”
Primary Venture Partners co-founder and General Partner, Ben Sun, chimes in, “What Roc Nation has built so far is a true testament to their vision, capabilities and willingness to dig in and take their companies to the next level. We are thrilled to partner with the amazing team at ARRIVE and to leverage these unique resources to build the next generation of powerful brands.”
In other words; stop trying to rap and start a business. Jigga might come calling.