Venturing through the deserts of California’s Joshua Tree, “Anita” finds the St. Louis native hitting the road in a fresh ’67 Mustang, visiting an outdoor museum by black artist Noah Purifoy, all hand-in-hand with the Bonnie to his Clyde: played by fellow Zero Fatigue artist Jean Deaux (who also directed the video).
“It’s about two strangers meeting and having vulnerability, which is really rare to have between two people,” Jean Deaux says of her direction for the video. “I knew he wanted to do something lighthearted, warm, and something that was an example of our adoration for each other. And that was the challenge – us being so close, and then having to go into scenes where we had to act like we didn’t know each other.”
Inspired by black women, “Anita” is a vital, encouraging track from Smino, who grew up in a home with four big sisters. “Women just have the coldest, most unbiased eyes in the universe,” he notes. “Over time being around so many different women, I’ve just grown to trust their opinion on things.”