Jay IDK announced he’s working with Adult Swim on his next album yesterday. They’ll fund the visual content he makes for his next album, and he’ll release the project along with the company. It’s a step above the Adult Swim’s Singles series, which saw the release of 20-plus single from artists across multiple genres, including hip-hop.
Today, Jay bears the first fruit from the relationship with “OMW” — a confident effort where the DMV rapper blazes his own path to stardom.
“I just recently announced my partnership with Adult Swim for my next album. This is by far the biggest move we’ve made so far,” Jay told Complex, who premiered the single. “‘OMW’ is just me telling the world I’m ‘I’m on my way, the wave is coming.’ So many people let the lack of instant gratification stop them. it almost stopped me, but instead of stopping I used it as fuel to get better.”
Listen to “OMW” below.