JSWISS’ latest video-single will make even the most hardened Timbaland-wearing Hip-Hop head want to light up some Nag Champa incense and crack open their favorite neo-soul album.
The rhythmic soundtrack to JSWISS‘ “LML” (“Live My Life”) is incredibly intoxicating, piloted by Dre Rubio‘s romantic obsession with Catalyst’s “Uzuri” (made popular on Heltah Skeltah’s “Leflaur Leflah Eshkoshka”).
The minimalist sound bed gives JSWISS enough room to weave in his narrative of embracing whatever struggles one may face–whether that’s finding enough study time before your next exam or living pay check to pay check—and learn to navigate through a road filled with misfortunes.
As the New York lyricist explained to us:
The song, like the video depicts, is about how no matter how fortunate you are, life is gonna throw you good and bad and it’s up to you to love your life through it all. How you perceive and react to what happens to you shapes your reality.
Watch the video above. JSWISS will also hit the road with Phantom Pop for a few select dates in Virginia and North Carolina. For more info, head here.
5/4 – Roanoke, VA @ Martin’s Downtown
5/5 – Raleigh, NC @ Deep South
5/6 – Boone, NC @ Boone Saloon