The 2016 Hard Summer Festival caught a bit of flak for not featuring many women performers (there were only five altogether). So, as a means of embracing unity of all genders, the festival will include 25 of them, five times the amount of its predecessor.
Ironic, because the “promo” video for the event — directed by a woman, it goes without saying — is supposed to be a tongue-in-cheek riff on the inclusion of “female talent,” but instead makes the festival look — in this writer’s bifocal-adorned eyes — even more chauvinistic. Not to mention, one of the headliners, Snoop Dogg, is performing his classic debut album Doggystyle in its entirety, an album not really known for its messages of women’s empowerment.
Hard Summer, which takes place August 5-6 at the Speedway in Fontana in California, will also feature the likes of Migos, Rae Sremmurd, Skepta, the LA Leakers, Mike WiLL Made It, Tink, 24hrs, London On Da Track, Kap G, Mobb Deep, E-40, Ty Dolla $ign and others.
Tickets for the festival, which start at $89, are available now.