I feel like it’s been a while since I typed 21 Savage‘s name. It may be because I just haven’t gotten to posting the few features he’s had this year, like on Mike WiLL Made It’s “Gucci On My,” or his Drake and Young Thug meme-turned-collaboration, “Issa Knife.” But the Atlanta rapper hasn’t been too active since signing to Epic Records at the beginning of the year.
21 has returned today, though, with a new song and video for “All The Smoke,” which will presumably land on his debut album, Issa Album.
With a beat provided by Southside, “All The Smoke” is routinely menacing. The music video is where the gore steps up a notch, as it follows a group around a campfire encountering a serial murderer. And, given the video is uncut, there’s some shpooky and horrific shit depicted on screen. Don’t say 21 didn’t warn you, though.
Watch the “All The Smoke” video, directed by Matthew Swinsky, below.