Kill JAY-Z, A Trailer for 4:44

blame it on Shake June 27, 2017

All eyes on JAY-Z, with a hyphen, again.

With three days to go before Hov drops his 4:44 album on the world, the Tidal x Sprint partnership is continuing the rollout with a new trailed dubbed “Kill JAY-Z” being released on all outlets.

The preview is short, but definitely enough to keep the intrigue growing. Set to an ominous instrumental, the quick clip follows a young black teen running from “something” until a message on his shirt is revealed — STAY BLACK.