It’s been nearly an entire year since Hawaiʻi rapper Koins delivered his album, Familiar Faces. Since then, the proud Kāneʻohe native immediately moved on recording new material, including months of preparation for his visual album, Hypocrite Baby.
Today, after months of shooting and sitting in an editing bay with director Cameron Calistro, Koins is proud to unveil his 12-minute visual project.
The short-film tracks through Koins’ surreal dream, as he winds through various, strange situations, simultaneously showcasing the beauty of Hawaiʻi: from the lush, tropical rain forests that is literally his backyard, to the tourist trap known as Waikīkī.
Instead of rejecting the idea that we can all be hypocritical at times, Koins’ intention for the new record is to embrace that very notion; that we’re human and have flaws. As he states in the official press release, “We’re all hypocrites whether you’d like to admit or not. We’re constantly recreating our selves and learning from what’s behind us, contradicting our selves, while we grow.”
Watch the visual album for Hypocrite Baby and stream it via SoundCloud and Spotify below. You can also support by purchasing it on iTunes.
Producers involved in the project include Jetson, 94, LPZCK and Randy B, mixed and mastered by Jim Hurdle.