A member of the publication’s Hip Hop Cash Kings (at No. 6), Kendrick Lamar was a special guest during Forbes’ Under 30 Summit which took place in Boston, MA during the first week of October.
During his time Kenny spoke on “conscious capitalism” (read: his thought-making process when it comes to teaming with brands such as Reebok and, most recently, Nike), learning the ins and outs of the business side of music, striving for perfection (“You have to intimidate failure with work ethic”), and much more.
“Hip Hop has always been the ultimate genre, even before the stats were out. We were the culture. We decide what’s cool.”
Watch highlights below.