Since leaving the majors (Def Jam) in 2016, Big K.R.I.T. has stayed low but kept firing with some top-tier tracks and verses. After (literally) burying his former self, Krizzle plans to release his third album 4Eva Is A Mighty Long Time on October 27th.
He returns with a video for a new offering, “Keep The Devil Off.” Directed by Alex Nazari, social media star KidaTheGreat stars in the monochrome clip as he tries to stave off the negative influences surrounding him and his community. It’s hard not to catch the Holy Ghost multiple times while watching this.