Jay-Z Unveils “Family Feud” Short Film with Beyoncé, Blue Ivy

blame it on Meka December 29, 2017

After releasing a trio of video short films for “Legacy,” “Smile” and “Marcy Me,” Jay-Z has revealed one more set of visuals off 4:44 to end his 2017: “Family Feud.”

Debuting today (Dec. 29) at 4:44pm EST (because, of course), the video features Jay — alongside his wife Beyoncé and their child Blue Ivy — actually making a rare appearance in a 4:44 visual; up to this point he had only appeared in the video for “BAM.” The video splices Jay, Bey and Blue throughout a church setting, while another story of love and betrayal is spliced throughout.

Directed by Ava DuVernay and boasting a score by Flying Lotus, the video starts with a quote from James Baldwin:

“The wretched of the earth do not decide to become extinct, they resolve, on the contrary, to multiply: life is their weapon against life, life all that they have.”

There’s also a ton of celebrity cameos within the short film—including Michael B. Jordan, Ghost Omari Hardwick, Rosario Dawson, Rashida Jones, Thandie Newton, America Ferrera, Brie Larson, Constance Wu, Jessica Chastain, Mindy Kaling, and more.

The video can be viewed by all below.

Beyoncé also shared some behind-the-scenes photos for the video shoot, as well.

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