After encouraging fans to Be F*cking Happy back in September of last year, J.Lately is back with a new video from his latest album.
Following a clip for “I’ll Be Living,” the NoCal emcee rolls out one for “On It”—which finds a woman, Thai Cromer, dancing freely in an empty auditorium.
“I wanted to present this video in a way that would focus on the feelings expressed in the song, as opposed to focusing on me rapping the lyrics,” Lately says. “I thought one cool way to do that was to completely remove myself from the video, and instead direct our attention to a different subject who is losing herself in the same feelings that I felt when creating this song.”
Co-directed by Thai Cromer and Al G Sillah, with edits by Shooter Reel, the video can be seen below.