
Sprite‘s relationship with hip hop continues.
In 2016, they released their “Lyrical Collection” with Rakim, 2Pac, Missy Elliott and J. Cole. The following year, they launched the “Cold Lyrics” campaign with Vince Staples, DRAM, Vic Mensa, Kamaiyah, Kap G and Lil Yachty.
And now, the beverage company has re-upped with the “Fresh Faces Series” featuring Logic, WondaGurl, KYLE, MadeinTYO, and comedian Jay Versace.