Ty Dolla $ign & J. Cole – “Purple Emoji” (Video)

blame it on Meka May 28, 2019

The press release for this video says that Ty Dolla $ign is claiming that REAL “King of R&B” title, and I’m not really upset at that proclamation.

Either way, he and J. Cole joined forces on his new single “Purple Emoji,” and now the duo offer a video for the track.

Directed by Olivia Rose, she says that “Purple Emoji instantly connected with me on an authentic level. it’s so amazing to hear that sort of vulnerability from artists who are talking about their day ones and a love that we can all relate to. I wanted to stay true to the lyrics and create a video that showed real couples, real friends, real siblings and the tiniest of actions of intimacy they share. I think the outcome is a video that can resonate with all people from all walks of life and is representative of the full spectrum of love.”

Ty$’ third studio album, his proper follow-up to Beach House 3, is slated to arrive sometime this year. Watch the beautiful video below.