For years, Jay-Z has been telling us he’s more than a business man. And today, fresh off reaching a billion, he’s done it again with his formal entry into the cannabis industry.
Partnering with California-based company Caliva as the Chief Brand Strategist, Hov will be hands-on with creative decisions, outreach efforts and strategy as he focuses on increasing the economic participation of citizens returning from incarceration (many of who are not seeing the monetary benefits of legalization) through advocacy, job training, and overall employee and workforce development.
“Anything I do, I want to do correctly and at the highest level,” Jay-Z said in a statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
“For Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis,” Caliva CEO, Dennis O’Malley, added. “To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him.”