For the third year in a row, Cali-based lifestyle brand Ethika has released a new mixtape in support of their latest RGB campaign.
“The concept behind RGB is based on the theory of ‘Additive Color.’ This is a process by which three different colors – Red, Green, and Blue – are mixed together in order to form thousands of colors and bring life to images, digital media, tv screens, and more,” a press releases reads. “Standing alone, these colors are simply one dimensional, but when combined together, they become magical and give life to everything we see.
“This concept resonated with us and the RGB Mixtape project was born. Simply put, bringing together our Ethika Familie of Hip Hop Artists combined with exclusive designed Signature Ethikas to create a body of work that is much better as a whole than any individual part. Each artist was not only able to express themselves through their music on the mixtape, but also through the design of their Signature Ethikas.”
Locked in at 11 songs, led by Lil Wayne‘s “Sleepless,” RGB3 comes equipped with exclusive tracks from The Game, Ace Hood, 2 Chainz, and more.