The NBA and Hip-Hop have always intertwined. And now, the association is taking the next step by getting rap stars to design custom jerseys.
In a collaborative effort between the NBA, Mitchell & Ness, and Bleacher Report, the NBA Remix Collection has been launched alongside Big Sean (Detroit Pistons), ScHoolboy Q (LA Lakers), Future (Atlanta Hawks), E-40 (Golden State Warriors), Master P (New Orleans Pelicans), Dipset (New York Knicks), DJ Khaled (Miami Heat) and Wale (Washington Wizards).
Similar to the Houston Rockets jersey that Travis Scott helped design, each artist has reimagined their hometown NBA team’s logos and uniform designs for a line of jersey, t-shirts, hoodies, shorts, hats, and more.
“B/R lives at the intersection of sports and culture,” said Ed Romaine, Bleacher Report CMO. “The NBA Remix Collection is the best physical representation of this mission. It fuses hip-hop music and basketball at the local level, with innovative designs that will drive conversation amongst a community of fans who are the new vanguard of style.”
Check out some looks below and hit Bleacher Report for the whole thing.
