Near the top of 2020, A$AP Ferg dropped his recent single “Value.” He now follows that up with a matching set of visuals.
Directed by both Ferg and Hidji, the rapper says about the clip, “The video shows the progression of my people. It starts with imagery of slaves, whips and chains. People of today drive whips (as in cars) and wear chains (as in jewelry). My grandmother recites a poem in the intro of the video speaking on our ancestry and the oppression we went through. The video shows we are still going through those problems, but ‘look at me now’ is also a chant showing how many of us strived to overcome many of the limitations put in front of us. Me making it out of the hood as a big rapper and living in a mansion with art on the walls shows how far we can go.”