Run The Jewels Drop “Ooh LA LA” Video

blame it on Meka April 27, 2020

One of the few bright spots throughout this dark madness we’re all living in: we’re going to get a new project from Run The Jewels soon.

Before their anticipated album (tentatively dubbed RTJ4) arrives, Killer Mike and El-Producto share a clip for their recent single “Ooh LA LA” with DJ Premier and Greg Nice.

“We shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight,” Run The Jewels said. “In conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that would separate us based on arbitrary systems created by man.”

“This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else,” they continue. “Not that people are without but that the whole meaning of money has vanished. That we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. It’s a dream of humanity’s V-DAY… and the party we know would pop off.”