Hailing from Canada, FRVRFRIDAY steps forward as the latest act from up north in what is growing as the country’s latest class of R&B talents. Joining names like RAAHiiM and Savannah Ré, FRVRFRIDAY looks to keep things moving with his new song and video for “Prideful.”
The track arrives after he released his “Window Shopping” collab with Lil Baby last month. Both tracks flaunt FRVRFRIDAY’s charisma and improving talents, something that listeners can hear in his “100 Rounds” and “NANA” singles from this year.
Speaking about the song, FRVRFRIDAY said, “I remember being in the studio thinking about old problems and new ones. It was less about why I said the sh*t I said and more about the feeling of the record itself.
Press play on the video below.