If Cactus Jack can sell toys in his likeness like gangbusters, then Killer Mike and El-P should be able to do it too.
Run The Jewels end their 2020 with a video for “walking in the snow.” Taken from their excellent RTJ4 album, the two are portrayed as action figures living in a “bedroom city where authoritarian forces have seized power and routinely use violence to quell revolt.” Naturally, that won’t fly with the dynamic duo.
“It was great to work with the RTJ guys again,” says director Chris Hopewell. “Everyone was very aware of the gravity of the subject matter and RTJ didn’t want to be too obvious or on the nail with the visuals, so we went with an 80’s style fantasy look with evil snow warriors and their icy king oppressing the bedroom toys. It was great to be involved with a project with a positive vibe to end a pretty f***ed up year. Big thanks to the RTJ crew for their truth and for letting us work with their amazing music once again.”