J. Cole Ventures Through New York City in “applying pressure” Video

blame it on Meka May 25, 2021

As expected, J. Cole took the top spot of the Billboard 200 with his first-week sales of The Off Season selling 282,000 album-equivalent units. His sixth consecutive number-one album in the country, Cole keeps the momentum going with a visual for the album’s fourth track “applying pressure.”

Directed by Scott Lazer, the video features Cole in a rather jovial mood throughout New York in the winter, rapping his head off throughout the distinct locales of the city: the train, a rooftop, a basketball court, and the like. Imagine walking through the city one night, just minding your business, and you randomly see J. Cole awkwardly dancing like nobody’s watching.