In the visual, Jorja portrays a babysitter while observing the mother enduring a challenging time. “The song is about people in relationships that aren’t healthy or good for them – they deserve better but don’t know any different,” Smith says. “It’s about people keeping up appearances. This video is reflective of the times I used to babysit whilst growing up, as well as my own family experiences – the video is just a take on what I’ve seen.”
Shot by director Rob Akin in Uxbridge, England, the video can be seen below.