Phife Dawg’s Estate Shares “Forever” Video

blame it on Meka March 31, 2022

With his acclaimed, posthumous album Forever out now, the estate of the late Phife Dawg have shared a visual for its title track.

Of the tribute, video director Tony Reames shared, “When I first heard ‘Forever’, I was not prepared for the depth and honesty, it took me a long time to let it all sink in. DJ Rasta Root came up with the idea of personal photos and videos to match the message for the video. The lyrics are also all in Phife’s own handwriting, we scanned in a lot of his writings to create a font as if Phife himself was telling you the story. I’m forever grateful to be around Phife, his family and everyone we met along the way.”

Watch the video below.