Diddy, or Love as he tends to go by nowadays, recently signed a deal with Motown Records for his new, R&B-focused imprint Love Records (so… what does this mean for Bad Boy Records?). Vowing to be more of a “partnership” instead of just “Signing artists,” the Dids recently announced the first artist under Love Records: Memphis-reared singer/songwriter Jozzy.
Diddy recently released the first offering from the imprint, “Gotta Move On” featuring Bryson Tiller. His first single in six years, the track is not-so-subtly about his ex-partner Cassie, whom he was in a relationship with from 2007–2018 (she has since, well, moved on and is married with children. Ironically, Diddy has apparently moved on as well, recently confirming that he is in a relationship with City Girls member Yung Miami at the time of this article).
Dr. Jinx (kudos if you understand that reference) has now shared a video for “Gotta Move On” (directed by Teyana “Spike Tey” Taylor). With a kinda-sorta-not-really reference to Biggie’s “One More Chance” video, it takes place at the cameo-heavy “Club Love” (and not a Brooklyn brownstone, like its predecessor) as Diddy tries to find love up in the club throughout.
