Near the end of 2022, Little Simz surprised her fans with the release of her fifth album NO THANK YOU. The award-winning talent has now enlisted in the services of venerable director Dave Meyers for the visual for its second track, “Gorilla.”
“Powered by Microsoft Cloud and AI, the interactive music video combines imagery, colors and effects to compose a video that is different every time you see it,” the press release says. “The specific details of the video are selected based on AI-assisted analysis of the song’s lyrics combined with the users’ selection of favorite lyrics and themes. Rather than distracting the audience from her sonic prose, the Azure Open AI models analyze the video’s creative layers to amplify her artistic range and message. The video will change in real time as the user expresses interest in different parts of the song, creating a one-of-a-kind interactive way to watch a special performance of the song.”
