As part of their annual Art Labels Project, Beck’s selected six artists (KiD CuDi, Marc Ecko, Willis Earl Beal, The Date Farmers, TM Sisters and William Hundley) to design original creative work to live on their beer labels.
Dedicated to supporting up-and-coming artistic talent, Beck’s will display these designs on 13.2 million labels, amounting to 5.16 million square feet of canvas — more than eight times the square footage of the Museum of Modern Art in New York — for a summer-long art exhibit.
Peace to illRoots on the shoot.
