Alex Da Kid is a British music producer who has worked with the likes of B.o.B (“Airplanes”), Dr. Dre (“I Need a Doctor”), Eminem (“Love the Way You Lie”) and several other multi-platinum musicians. He recently stepped into the arena as a solo artist, releasing his single “Not Easy” with X Ambassadors, Elle King and Wiz Khalifa.
The single now has a matching set of visuals. Rather than having any of the artists appear in it, the video tales various tales of people losing their loved ones or significant others to breakups, violence, and other such heart-wrenching means. Life changes.