Natia spends much of 10K Hours looking at where he came from, the struggles, moments of happiness and success and everything in between. He throws a change-up from Chavez Ravine on “Don’t Be Foolish,” a song I presume is a ode to Snoop Dogg’s similar assertion. On the project’s penultimate song, Natia has plans to take over the world. (At least the United States first.)
“Natia the King set out to conquer,” he raps, saying he’s ready to bomb rappers and cliques from North Inglewood all the way to Yonkers, then back from Washington Heights to Compton. He’s clearly confident in his sentiments, as he filmed the video in streets and hotel rooms of New York City while he was out there promoting his album.
He said in a press email: “I was in the BX with some members of the familia and my god Jeff Mateo wanted to do a video, so we hit McGoos and had a telli, got fucked up & made a video.” Works for me.
Watch the “Don’t Be Foolish” video below. 10K Hours is out on POW Recordings now.