It’s Warm Weather SZN (finally!) for the Western Hemisphere, so aside from sundresses and taco meats being all out it’s also time for Sprite’s usual hip hop-centric adverts.
While they had Vince Staples star in one of the funniest spots of 2017, KYLE is at the forefront this go-round for Sprite’s collaborative effort with McDonald’s, “That’s the MIX,” which coincides with the launch of Sprite’s new Tropic Berry drink. They have also teamed with Chicago streetwear staple Joe Freshgoods for a capsule collection as well.
joefreshgoods for @mcdonalds . Excited to announce the partnership for the #thatsthemix campaign. I’ve always had a love for racing garments and the usage of logos, wanted to give people that feel with this. Check out the lookbook, collection drops Friday in ATL, NY, LA, CHI 😊®️ #mixbyspritetropicberry #ad check the link in my bio for more info ————————————————————— NO PURCH NEC. 13+. Must be present in part. restaurants in Atlanta Chicago L.A & NYC. Activations begins at approx. 2:00 pm local time and ends when supplies run out or at 4:30 pm whichever is earlier on 5/25/18. For complete rules free method of entry prizes odds & all details see link and poster or sponsor’s representative at restaurant.
The collection is available at various McDonald’s restaurants in Atlanta, Chicago, Los Angeles and New York today (May 25th).
KYLE (whose debut album, Light Of Mine, is in stores) also did a song for the collab, “That’s the MIX.” Check that out below.