Last night (March 24th), Kendrick took to his Twitter with the following message:
9pm. meet me here. 8950 Sunset Blvd. 930pm. meet me here. 8466 Melrose Ave.
— Kendrick Lamar (@kendricklamar) March 25, 2015
Subsequently fans instantly headed to one of those two locations, where they were surprised by Kendrick – atop a flatbed truck and surrounded by Ab-Soul, MixedByAli, and a live band – performing tracks from his chart-topping album To Pimp A Butterfly.
The truck then began to move throughout the city, instigating a 5K run throughout Hollywood.
The elaborate, free concert was an elaborate scheme partially put together by Reebok, as a part of their fitness-oriented #GetPumped campaign. Fans, exercise hounds and everyone in between jogged alongside the TDE crew while curious onlookers drove by and watched in amazement.
This is one of the few times where I loathe the cramped nature of New York, because something like this would have destroyed the city’s fragile balance of its gridlocked streets and likely would have been shut down immediately.
As a bonus, watch a promo video for Kendrick’s TPAB, which shows his travels throughout the country meeting fans, signing albums and other memorabilia, and more, during the release week of his critically-acclaimed new LP.