In 2016, most people think of JAY Z as the business-owning, TIDAL-running, multi-multi-millionaire married to one of the most powerful women in music. However, perhaps none of that would have ever happened had he not released his debut album, Reasonable Doubt, on June 25th, 1996.
Under the auspices of the former Roc-A-Fella partner Kareem “Biggs” Burke, a pop-up shop in Los Angeles was created to celebrate the album on the twentieth anniversary of the album’s release. Now, after much clamoring for it, New York will get its own pop-up shop for the album.
With some help from FANCY, the pop-up will be modeled after the Studio B Control Room of the legendary D&D Studios, which was owned by producer DJ Premier until 2015. “For The New York pop-up shop we wanted to deliver something unique to our fans and consumers since it was the birthplace of Reasonable Doubt,” Biggs says.
Opening from October 20th to October 23rd, The pop-up will be located at 347 West Broadway from 11am- 7pm.