Since his rise to fame, A$AP Rocky has branched out into movies, production and — most prevalently — modeling/branding. Releasing a capsule collection with GUESS Jeans, Pretty Flacko has now become the latest spokesman for Mercedes Benz.
In the automobile company’s latest campaign, titled “Grow Up: Get A Job,” Rocky speaks on his days as a child growing up in Harlem dreaming about success. Following lessons from his older brother, who would tragically die when Rocky was only 13, the rapper was inspired to follow his passion and mark his own territory. “This is the true story about a boy named Rakim who blazed his own trail to the top with nothing but a dream beat,” says Benz.