JAY-Z & PUMA Are Partnering Up For the ‘4:44’ Tour

blame it on JES7 July 15, 2017

JAY-Z‘s thirteenth studio (and thirteenth album overall to go platinum), 4:44 already has major backing from TIDAL and Sprint, which invested $200M into the streaming platform earlier this year.

A few days ago, it was announced that Hov will hit the road this fall, beginning on October 27th for a 31-date tour to promote 4:44.

Now, Billboard has confirmed that sneaker/apparel brand PUMA has partnered up with the rapper for the upcoming tour.

A rep for PUMA explained to Billboard “We can confirm that PUMA is working with Jay-Z on his upcoming tour and other collaborative projects. More details will be shared at the appropriate time,” essentially lining Jay’s pockets with even more corporate paper.