adidas has fostered and continued to grow their relationship with hip hop over the years, to great success. Aside from Kanye West and Pharrell‘s successful lines, they have also collaborated with Pusha T, Rita Ora, Young Thug and21 Savage.
For adidas Originals’ latest campaign, for the brand’s Crazy 1 ADV, Prophere and EQT BASK ADV sneakers, they’ve enlisted in Playboi Carti, A$AP Ferg and Kaytranada for a trio of spots. With each having their own, brief vignette, they can be seen below.
In related news SZA, Metro Boomin and Sabrina Claudio were recently tapped for the latest Gap campaign.