When Poo Bear announced a collaboration with Jay Electronica and Justin Bieber was on the way, many raised eyebrows in curiosity of what was to come. Well, the wait is now over as the talented singer-songwriter has officially released the track today.
Set to appear on his upcoming album, Poo Bear Presents… Bearthday Music, “Hard 2 Face Reality” features the trio detailing the struggles of being in a long-distance relationship as successful artists.
“The [original song] was done three years ago in Toronto,” Poo Bear told Rolling Stone. “It was a time when the media and a lot of people were going in on Justin, being really cruel, making up false information. We were in that place. We revisited it maybe five months ago – finished it, changed the beat a little bit.”
“I happened to be at Roc Nation in New York and I met Jay Electronica’s manager,” he continued. “I was like, ‘Hey, man, do you think he would get on this record?’ The manager was like, ‘Let me hear it.’ I played it; he said it was a smash. So he sent it to Jay. Everybody doubted that he’d get on it – Jay is really picky. Everyone’s like, ‘Good luck!’ I gave him a deadline, and he turned it in on the deadline day. I couldn’t even believe it. It’s like an alien on the record.”
Check it out below.