Joining Big Sean and the late Nipsey Hussle, Cole has joined Puma’s growing stable of artists. He made the introduction with a rather interesting advert, dubbed “The DREAMER.” With a slowed-down version of Labi Siffre’s “My Song” (aka, the track Kanye sampled for “I Wonder“) playing throughout, the clip focuses on Cole’s basketball days and even includes home videos of a young Jermaine hooping (and traveling. And double-dribbling. But, semantics!).