With As God Intended dropping July 10th, Che Noir and Apollo Brown are back with a third single off their upcoming album–following the Black Thought-assisted “Hustle Don’t Give” and “94” with “Freedom.”
“‘Freedom’ was a song I wrote at the end of 2019,” Che explained to hhdx. “It was before the George Floyd murder and before all the protesting and looting started happening in the U.S. It’s a song I feel like my people needed at the time, not even realizing months later I would be witnessing the biggest revolution of my lifetime.”
“‘The art of war, it’s a meaning behind the message/ You don’t need a gun or sword if you treat ya mind as the weapon,’ is my favorite line in the song,” Che continued. “My people have to stay 10 steps ahead mentally in order to fight this battle with the institutional and systemic racism we fight on the daily. Our anger and frustration right now is justified.”
“This is one of those songs that’s not only completely relevant for today’s climate — but at all times,” Apollo added. “We made this song without knowing the uprising that would be happening soon thereafter. It’s a great song, and Ché’s expression is all truth. It was only right that we share it with you all at this moment.”
Press play on “Freedom” below and pre-order As God Intended here.