With his well-received album, King’s Disease, out now, Nas commemorated the occasion with the creation of his own color inspired by his song “Ultra Black.”
“’Ultra Black’ is an anthemic, uplifting reminder of the unignorable contributions made by the Black community, a statement to being unapologetically Pro-Black, and thus pro-humanity,” the company Pantone said in a statement. “Just as black absorbs all light, Ultra Black represents the unification of all people, spotlighting Black joy and the promising future ahead.”
Nas has also released a video for the track, which features appearances from King’s Disease producer Hit-Boy, as well as fashion designers/icons Dapper Dan and Pyer Moss’ Kerby Jean-Raymond. Watch below.
