The next project from Baby Keem is perhaps one of the more anticipated albums in recent memory. Having kicked off the campaign with his single “no sense,” the rapper returns with a matching set of visuals.
Directed by Savannah Setten, the video “navigates Keem’s growing compulsion to escape the confinement and uniformity of his surroundings. As facades of reason and stability unravel, the physical world too begins to collapse, and the lines between reality and fantasy dissolve beyond recognition.”
Watch below.
