The follow-up presentation to his first Louis Vuitton collection since being named artistic director of the brand (succeeding the late Virgil Abloh), Pharrell‘s Louis Vuitton Men’s Pre-Fall 2024 Runway Show took place in Hong Kong on Nov. 30. “The archetypes that we chose were like a sailor one and an another archetype was one on holiday. There’s a lot of floral inspiration, a deep dive into exotic colorways, interesting pairings of colors,” Williams told Hypebeast. “The silhouette that you’re going to see is consistent with what I’m infatuated with when it comes to formal…which is the future of chic, dandy in a sailor suit, dandy in resort holiday.”
Similar to the first show, during the presentation Skateboard P debuted new tunes; this time, it was a track featuring Rae Sremmurd’s Swae Lee and Puerto Rican star Rauw Alejandro, “Airplane Tickets.”
