After going “Jumanji” on fools with Busta Rhymes, Joyner Lucas is back with his new video, Champagne For Everybody.” Inspired by real life incidents, the Ben Proulx-directed clip demonstrates the old saying, “forgive but don’t forget,” as it relates to the Worcester, MA native’s personal journey.
“It’s basically me talking about forgiving those who have done wrong to me and even taking the extra step and treating them to some champagne as a peace treaty,” says Joyner. “I actually wrote the video concept before I wrote the song. It’s based on the idea of “what goes around comes around”.. here I am watching everyone who’s done wrong to me fall off, as I sit in my limo and reflect on life. I’m inviting them into my limo as we pop champagne and eat together remembering what they did to me in the past. This video means a lot to me because it is very relevant to my life. I always struggled with the idea of forgiving my enemies. This video is a example of a WWJD? moment. As we grow we learn to handle situations differently than we normally would.”
For more music from Mr. Lucas, pick up April’s Along Came Joyner mixtape.