E-40’s “Tell Me When To Go” Featured In New Beats Spot

blame it on Meka May 18, 2016

The Golden State Warriors are the heavy favorites to win the 2016 NBA Championship, and as a result the entire Bay Area has been full of pride not seen since the championship runs of the San Francisco 49ers and Giants. With the sports world’s eyes on them, the team hope to bounce back from their Game 1 loss to the Oklahoma City Thunder in the NBA Western Conference Finals.

Perhaps E-40 can help. In 2005, his single “Tell Me When To Go” help bring forth a mainstream a resurgence of Northern California-based hip hop music, some of it still reverberates today with artists like Nef The Pharaoh and Kamaiyah. The single is now featured in the latest advert from Beats By Dre, which stars Warriors star Draymond Green.

And, for a trip down memory lane…