If you follow mixed martial arts like or Director of Editorial Content, Andreas Hale, you may be familiar with rising star Aljamain Sterling. Currently undefeated with 13 straight wins, Sterling will go up against Bryan Caraway in a Bantamweight match up at UFC Fight Night 88 on Sunday (May 29th).
Although 26, Aljamain has an affinity for the Golden Age of hip hop culture, frequently rocking a flattop haircut and a dookie rope chain and paying homage to late 80s-early 90s era of rap. Ahead of his fight with Caraway, he had a photoshoot and was joined by the one and only Eric B. Backed by his and Rakim’s 1991 single “Juice (Know the Ledge),” the spot can be viewed below.
With Eric B. in this, and DMX doing the narration for its pay-per-view promotions, it’s nice to see that the Ultimate Fighting Championship pays respect to hip hop culture in this manner.