Open Mike Eagle Questions Masculinity with “No Selling” Video

blame it on Shake October 25, 2017

With Brick Body Kids Still Daydream in rotation (if it’s not, change that), Open Mike Eagle is back with a video for “No Selling (Uncle Butch Pretending It Don’t Hurt).”

Playing on expectations of men not showing emotional vulnerability, “No Selling” finds Mike Eagle breaking down instances of him “being a man” in the face of physical and psychological pain. But when it comes down to it, he just wants to be able to show genuine emotion without coming across as weak. Society is a bitch, right?

For the video, Eagle uses a wrestling metaphor (“selling,” or playing up the pain inflicted by an opponent) to further interrogate the concept of masculinity.

Directed by Brent Bishop, shot by Chloe Weaver and edited by Gregory F. Tuzin, the “No Selling” video stars Kimmy Gatewood from Netflix’s G.L.O.W., as well as pro wrestlers Trauama and Human Tornado.