The countdown continues towards Rock‘s debut solo album, Rockness A.P. (After Price), and the former Heltah Skeltah emcee has now landed
four five back-to-back bangers.
Following the album’s lead single, “GW BaG,” “Declaration” with Raekwon, Ras Kass and The Last American B-Boy; the posse cut “Camp Wu” with Method Man, Inspectah Deck, Smif-N-Wessun/Tek and Steele and “Wishin’” featuring D12’s Kuniva, Rock returns with the album’s title track, “Rockness A.P. (After Price).”
Over production provided by The Arcitype, Rock opens up about life, post-Duck Down Records, detailing the various major label ship-jumping, hopping from Priority Records and linking up with DJ Lethal of Limp Bizkit and landing a deal with Interscope Records—right in the midst of Eminem and Fred Durt’s infamous “beef on wax.”
Listen below and pre-order Rockness A.P. on iTunes, out Sept. 22nd.
BONUS: Rock dives a little deeper into the song during his interview with Mass Appeal.
Give us a little idea of what [the title-track] is all about.
I’ve been on this solo Rockness mission for quite some time now and it’s never actually produced an “album” album. I’ve been through a lot of ups and downs, and a lot people always ask me certain questions about certain parts of the journey. Some of the questions that arise are always about the period when I was away from Duck Down, or the period where I was rocking with DJ Lethal from Limp Bizkit, and just why I stayed away.
So, I kinda just felt like I wanted to tackle all those questions. A lot people, when you ask them if they could do it all over, they say, yeah, I would it all the same because all of the things that I went through is what made me what I am today. Who I am today is a man with regrets. Hindsight is 20/20. I can accept the mistakes or bad decisions that I’ve made but I’d still rather have not made those. So, Rockness A.P. (After Price) is just a moment of honesty. All of the ego is off the table. I feel like certain decisions I made, they weren’t as good as I thought they were. They have served in the time being but in the overall, I feel like I may have fucked up, and I’m just being honest about that.