Despite that the song is clearly not about engaging in a plant-based lifestyle, D.R.A.M. has teamed with the People for the Ethical Treatment of Animals for a new spot promoting, well, broccoli.
In the light-hearted clip, the stoned-out-of-his-mind GRAMMY nominee convinces his friends to partake in some “greens” he copped from this “white-haired lady at a farmer’s market. That is, the greens Pastor Shirley Caesar happily crooned about in “Hold My Mule,” not the kind that was recently made legal for recreational use thanks to Prop 64.
“There’s nothing healthier than an abundance of greenery,” says PETA Senior Vice President Lisa Lange. “PETA hopes D.R.A.M. inspires people everywhere to start steaming up that broccoli — and that kale, chard, and spinach, too.”